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This session takes branding out of the marketing department and puts it into your hands. A brand is more than just a product; it also represents the values and promises made to your customers. Does the brand experience you personally provide live up to your organization鈥檚 brand promise? This topic presents a holistic approach to branding in which all activities of the organization are aligned, interdependent, and integrated. The objectives of this session are to:

. Appreciate the concept of brand.
. Be exposed to a holistic theory of branding.
. Realize how you as an individual impact your organization鈥檚 brand.

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