News
Expert: Why Walmart Is Changing Its Official Name
Published: 6 December 2017
Charles de Brabant, Executive Director - Bensadoun RetailInitiative, Desautels Faculty of Management
“It is more step in clearly indicating to customers that Walmart is no longer just a physical retailer (Mart), but now a complete & successful omni channel retailer offering value not only in the form of money (“Every Day Low Prices”), but also in the form of time and convenience by optimizing their physical and digital presence for their customers.”- Charles de Brabant
Charles de Brabant has over 20 years’ experience in retail in Europe, China and South East Asia.
charles.debrabant [at] mcgill.ca (Charles de Brabant ) (English, French)