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CMR2 556 Buyer Behaviour (3 credits)

Offered by: Global & Strategic Comm. (School of Continuing Studies)

Overview

Marketing : This course focuses on the behaviour of the consumer in the marketplace and the research approaches used to gain an understanding of that behaviour. Once sensitized to issues of human behaviour in this context, students develop a deeper understanding of the basic processes specific to consumer behaviour.

Terms: Winter 2023

Instructors: Royce, Charles (Winter)

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