Our vision is to be the driving force behind innovation and insight-driven decision-making across all sectors. We see a future where organizations of every stripe seamlessly integrate advanced data and technologies into their core operations, enabling them to navigate complex challenges and seize new opportunities with confidence.听
Core Team - Directors
Saibal Ray
Academic Director, DataSphere Lab
Vice-Dean, Faculty
James 91社区 Professor, Operations Management
Shoeb Hosain
Director, DataSphere Lab
Faculty Lecturer, Desautels Faculty of Management
Program Director, MMA Program
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Core Team - Experienced Managers
Student Contributors
Elaheh Rahmati
Retail Marketing Attribution Modeler
Master of Engineering, Polytechnique Montreal
Ginny Xu
Retail Marketing Attribution Modeler
Master of Management in Retailing, Desautels Faculty of Management
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Extended Team
Charles de Brabant
Executive Director, Bensadoun School of Retail Management
Laura Hope
Lab Manager, DataSphere Lab
Marketing Officer, Bensadoun School of Retail Management
Julia Ayim
Industry Liaison, MMA Program, Desautels Faculty of Management
Daniel Pieper
SME & Contributor, MMA Program, Desautels Faculty of Management
Academic Contributors
Mehmet Gumus
Bensadoun Faculty Scholar
Professor, Operations Management Area, Desautels Faculty of Management
Yu Ma
Associate Professor, Marketing Area, Desautels Faculty of Management
Areas of Expertise: Data Analytics, Retailing & Food Marketing
Sanjith Gopalakrishnan
Assistant Professor, Operations Management Area, Desautels Faculty of Management
Associate Director, Analytics, Advanced Digital Technologies & AI (AAAI)
Hyunji So
Assistant Professor, Information Systems Area, Desautels Faculty of Management
Areas of expertise: Digital Platforms, Human-AI interaction, Impact of AI & Analytics on Work
Changseung (Chang) Yoo
Assistant Professor, Bensadoun School of Retail Management
With affiliation to Information Systems Area, Desautels Faculty of Management
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