91社区

91社区 Faculties / Departments / Units听
If you are looking to create an account, contact the听Social Media team听to discuss the social media guidelines at the听University, as well as strategy, goals, messaging and best practices, and to request a 91社区 avatar.听

We听will provide some training to new Faculty Social Media听Managers, and听advise any unit manager.听

When considering opening a social media platform, make sure a strategy is in place for long-term maintenance with goals.听

What are my goals? Who is my audience? What do I want to communicate and how? Can I achieve my goals working with the Faculty? What is the best way to reach my audience?听What's the best platform for me? Do we have the resources, both current and long-term? How will we monitor? How will we measure our success?听

The basics:

Use common sense.听
Be aware of privacy issues.听
Play nice, and be honest.听

What to post:听听

Watch and follow other similar, successful pages. What types of things do they post?听

• Great content is available from any of听a number of听91社区 sources:听Newsroom,听,听,听91社区 dans la听ville, faculty newsletters, etc. Media stories on 91社区 successes听

• Interesting upcoming events (lectures, conferences, outings,听etc)听

• Awards or kudos to people or groups in your faculty/department to celebrate your community听

• (Good) photography and videos are a big draw听

Use the 5-3-2 rule, which states that for every 10 posts you publish:听

• 5 should be curation - sharing others鈥� content听

• 3 should be creation - relevant content you鈥檝e produced yourself听

• 2 should be humanization - personal, fun and relaxed content that humanizes your unit.听

Compose your posts carefully and thoughtfully. Ask yourself: Could it in any way offend or harm the reputation of the university or members of our community? Not sure? Ask us.听

What to avoid:听

• Pushing an agenda with controversial topics. You may have strong feelings on a topic, but remember, you are representing your dept./faculty/university. The collective does not have an opinion. Don't take a position or stance on any news about or affecting the University. Opinions may come from individuals in our community, but are never represented as the University, its faculty or its department voice. When we share an opinion of one of our community members, we indicate or tag it as an 鈥淥pinion"听

• Your content shouldn鈥檛 be an advertisement but more informative, helpful听

• Irrelevant viral posts, negative or derogatory content听

• Posts with spelling or grammatical errors听

• Inconsistent voice in your content. Your social media profiles are an extension of your unit, and although you鈥檙e restricted by the format of the social platform you鈥檙e posting to, you still have creative control over your voice and tone. When you鈥檙e planning out your social content, revisit your personas. Think about what they would be saying on social media and how they鈥檇 be saying it. Make sure that the content you publish stays as close to these styles and themes as possible.听

• Posting the same message across social networks. All social networks are different. They speak to different demographics, and they each lend themselves to different content. LinkedIn is usually more copy-heavy and formal, Instagram is mainly visual and informal, while Twitter is more suited to bite-sized tidbits and emojis and GIFs. Tailor your content to suit each one.听

• Unaccredited content. Next time you see some content you鈥檇 like to share, use it as an opportunity to connect. Click the 鈥渟hare鈥� button on that content so that its source will automatically be included in your post. Alternatively, post the content to your profile and include the social media handle of the source听

• Hashtag-stuffed content. If you stuff your social content with too many hashtags, then you鈥檒l risk making your post unreadable, and diluting the importance of the more relevant ones. Next time you post, do some hashtag research first to ensure that the ones you鈥檝e selected are relevant to your audience, and to your content - and that you鈥檙e following up to date best practices.听听听

Post regularly听

Feed your followers. A page or feed that's updated sporadically won't hold much interest nor gain you听new听followers. And, it reflects poorly on the University when unit/department/faculty pages are not maintained. If used consistently, your social media platforms become a key communication and engagement tool for your unit.听

How much posting is enough? What is too much? Depends on the content or the platform you're using. Try it out. Are you getting responses or engagement? More followers? Losing followers? If, for whatever reason, you are no longer using your department/faculty social media account, disable, unpublish or delete your account, and let us know.听

The right person for the job听

Success in social media requires the right personality. Select someone who enjoys interacting with others, has good judgment, good writing skills and has experience on the platforms.听听

Safety online听

One of the best ways to protect yourself online is to use a strong, unique password. Never use your 91社区 email password for your social media accounts. Weak passwords are easily guessed and can lead to serious consequences, such as identity theft, the loss of confidential data, and in some cases compromised systems.听听for some tips on how to create a strong, secure password. Each social media account must have at least two (+) staff members as administrators and a central communications silent administrator. Use a 91社区 service email account on social media platforms for password recovery. (Ensure that the sign-on credentials are passed on when someone leaves a position and that the log-ins are reset). Provide a temporary password and reset after Instagram takeovers. If assigning casual employees or interns to update social media accounts, pay strict attention to their work and if possible approve posts before publishing.听

颁辞苍迟别蝉迟蝉听

Many use contests as part of their social media efforts to increase engagement. Contests through such platforms are still governed by legislation and rules that must be followed. Managers should be aware of the particular rules and restrictions of the different social media platforms. In Quebec, the听听and the听听set out the requirements that must be followed when organizing a publicity contest where the total value of the prizes is greater than $100.听